Marrakesh is a city that awakens the senses - a vibrant tapestry of history, culture and adventure. In October 2024, my husband, our two children and I set off on an unforgettable journey to this Moroccan gem, eager to immerse ourselves in its bustling souks, enchanting riads and mesmerising landscapes. We booked our adventure through Exploreo, a sustainable travel platform that made planning effortless, offering a selection of eco-conscious accommodations and curated tours that suited our family's adventurous spirit.
Whether you're a first-time visitor or a seasoned traveller, Marrakech has something for everyone. From hidden gardens to bustling markets, this guide takes you to seven of the best places to experience the magic of Marrakesh.
A city steeped in history and inspiration
Founded in the 11th century by Berber tribes from the Atlas Mountains and the Sahara, Marrakech has long been a crossroads of cultures. In the 19th century, it became a haven for European artists and intellectuals, and in the 1960s, icons such as Yves Saint Laurent and the Rolling Stones sought inspiration here. Today, Marrakech is a global capital of style, seamlessly blending stunning architecture, tantalising cuisine and deep-rooted traditions.
Where to stay: Experience the charm of a riad
For a truly authentic experience, skip the big hotels and stay in a riad - a traditional Moroccan home built around a courtyard. These intimate, magical spaces, often tucked away in the winding alleys of the medina, offer a tranquil escape from the city's bustling streets. Many have rooftop terraces with breathtaking views of the bustling old town and, on a clear day, the snow-capped Atlas Mountains.
We stayed at Riad La Gazelle, run by a delightful French woman who had recently moved here from London. The riad was beautifully decorated, exuding old-world charm while embracing sustainability. As a bonus, the owner was designing upcycled clothes from vintage North African textiles - just one example of the creative energy flowing through Marrakech.
Looking for the perfect riad? Exploreo offers a variety of handpicked accommodations in Marrakech, making it easy to find a stay that suits your travel style.
The elegant reception area of La Gazelle Riad in Marrakesh blends traditional Moroccan design with modern charm. Photo by Sanita Birkova.
7 must-see places in Marrakech
1. Wander the souks and medina
No visit to Marrakech is complete without getting lost in the souks - a maze of market stalls full of vibrant ceramics, hand-woven textiles and intricate lanterns. Trust me, you will get lost - but that's part of the adventure! Friendly locals are always happy to point you in the right direction.
Pro tip: Bargaining is expected! Initial prices can be two to three times the final price, so negotiate with confidence and a smile.
2. Dar El Bacha - Museum of confluences & Bacha coffee
Once the home of Thami El Glaoui, the powerful pasha of Marrakech, Dar El Bacha is a stunning example of traditional Moroccan architecture. Its grand courtyards, intricate zellij tiles and fragrant orange trees create a tranquil escape.
Inside, you'll find Bacha Coffee, often referred to as the 'Yves Saint Laurent of the coffee world'. Their Arabica with Marrakech spices was unforgettable - rich, aromatic and uniquely Moroccan. Bonus: Students get free entry to the museum on Wednesdays and Fridays!
Close-up of the elegant Bacha Coffee house sign at the entrance in Marrakesh, Morocco. Photo by Sanita Birkova.
3. Le Jardin Secret
A hidden oasis in the heart of the medina, Le Jardin Secret dates back to the Saadian dynasty and has been meticulously restored. Its lush greenery, trickling fountains and traditional Islamic architecture offer a peaceful retreat from the chaos of the city. It's the perfect place to pause and soak up the historic grandeur of Marrakech.
4. Djemaa El-Fna square
The beating heart of Marrakech, Djemaa El-Fna is an ever-changing spectacle. By day, snake charmers, storytellers and henna artists fill the square. By night, it transforms into a sensory overload of sizzling street food, rhythmic drumming and glowing lanterns.
The air is thick with the scent of spiced kebabs, citrus fruits and argan oil, while the sounds of traditional Moroccan music fill the square. A stroll through the Djemaa El-Fna isn't just sightseeing - it's stepping into the soul of Marrakech.
5. Koutoubia mosque
With its 77-metre minaret, the Koutoubia mosque is Marrakech's most iconic landmark. Although non-Muslims are not allowed inside, its tranquil gardens and magnificent Moorish architecture make it a must-see. The mosque's name comes from the Arabic word for 'booksellers', as it once stood at the heart of a bustling book market.
The iconic minaret of Koutoubia Mosque towers over Marrakesh, Morocco, showcasing stunning Moorish architecture. Photo by Sanita Birkova.
6. La Mamounia - a taste of luxury
Even if you're not staying at the legendary La Mamounia Hotel, a visit for tea and pastries is a must. This glamorous hotel, once frequented by Winston Churchill and Yves Saint Laurent, boasts spectacular gardens tended by a team of 40 gardeners.
We indulged in macarons and Moroccan mint tea in their elegant tearoom - every bite was pure luxury.
7. Jardin Majorelle & Yves Saint Laurent Museum
One of Marrakech's most famous attractions, the Jardin Majorelle is a lush botanical garden designed by French artist Jacques Majorelle and later restored by Yves Saint Laurent. The striking Majorelle Blue Villa, set amid towering cacti and exotic plants, is a picturesque escape.
Next door, the Yves Saint Laurent Museum is a tribute to the designer's deep connection with Morocco. The museum houses an impressive collection of his work, as well as exhibitions on Berber culture, Moroccan fashion and art history. If you love design, this is a must.
Lush greenery surrounds the iconic blue building inside the tropical gardens of Jardin Majorelle in Marrakesh. Photo by Sanita Birkova.
Final thoughts: The magic of Marrakech
Marrakech is a city of contrasts - chaotic yet peaceful, ancient yet modern, overwhelming yet utterly enchanting. From the bustling streets of the medina to the hidden courtyards of the riads, this city invites you to slow down, sip mint tea and embrace the unexpected.
Our journey through Marrakech was made even easier by Exploreo, who helped us find the perfect blend of adventure and comfort, from our stay in a charming riad to unforgettable guided experiences. If you're planning a trip, I highly recommend checking out their handpicked tours and eco-friendly accommodations to get the most out of your Moroccan adventure.
As we returned home, I knew this wouldn't be our last visit to Morocco. Marrakech has a way of calling you back - and I, for one, am already dreaming of my return.